Water is a human right and it is essential to sustain life and livelihoods, as well as the health and happiness of tourists. This paper examines a destination with ample rain, but rapid and unchecked tourism development: Bali, Indonesia. The mismanagement of water resources means underground supplies are polluted and local people suffer from water scarcity. A multi-method approach with the various stakeholders was used to develop a stakeholder map that identifies duty bearers and rights holders. The government is the primary legal duty bearer to provide communities with water, but companies also have unique responsibilities. This paper examines why tourism businesses need to conduct human rights impact assessments. Taking due diligence for human rights can be seen as a business opportunity, leading to reduced operating costs and increased reputational strength. The benefits and challenges for business are explored.