Arkenstone fever is a phenomenon of a sudden boost of interest among many Indonesians towards the stones during 2014-2015. Accessories were equipped with them, minerals were hunt, and the economic for the small and medium-sized enterprises were expanded. In this study, we seek to determine and explain the underlying social psychological factors behind this trend. In 2015, we gathered 100 participants (Mage=22.61 years old, SDage=3.818 years) living in Jakarta, the capital of Indonesia and possessing at least one arkenstone to examine their Aesthetic Style, Illusory Belief, Health Belief, and Connectedness to Nature to arrange a theoretical model explaining the Fondness of arkenstone. Using path analysis, we found out that Aesthetic Style primarily predicts the Fondness of arkenstone. Connectedness to Nature and Illusory Belief were found out to be able to predict Aesthetic Style, and finally, participant’s Health Belief can predict their Illusory Belief. Overall, the theoretical model formed from these findings can be integrated into a model.